Marketing Mistakes to Avoid

There are common marketing mistakes that many investors make with age old strategies such as postcards, bandit signs and classified ads. Here’s a list of some of them to avoid.

1. Not having a marketing strategy at all - you simply can’t go out and place bandit signs in neighborhoods and intersections without planning, testing and reviewing the quality of response rate that you get.

2. Not identifying what strategies work in your market and sticking with them - you need to know which strategy works in your marketplace and which doesn’t to maximize your return on your marketing investment of time, effort and money.

3. Not staying within a budget and wasting your money - determine what your monthy budget is for your marketing expenditures and stay within it to avoid the unexpected cash crunch you’ll face by not staying within your budget.

4.. Having no competitive advantage over other investors like you - find out what it is that you can focus on that will drive people to you rather than another investor - what sets you apart from others? Come up with a unique selling proposition that sets you above others.

5. Not being persistent - people get discouraged when it takes a little longer than they want to develop new business. With consistent marketing efforts you will develop a large database of leads that has real value to your business, it simply requires a bit of nuturing and the key ingredient - follow up!

6. Following the herd and their marketing strategies - much like finding your competitive advantage, be different, don’t use the same strategies other investors use, develop your own unique marketing plan and stick to it. Find a “niche” for yourself and develop this core.

Prosperously yours,
Mary Wozny